Content Manager

Job Context:

Source Of Agro is an agriculture-focused company providing agricultural machinery, equipment, and related solutions. We are looking for a creative and result-oriented Content Manager to manage our social media presence, content, digital campaigns, customer engagement, and online brand promotion.

Job Responsibilities:

• Manage and maintain the company`s social media platforms, including Facebook, Instagram, YouTube, TikTok, and other relevant platforms.

• Develop and execute social media strategies aligned with company goals and marketing objectives.

• Plan and prepare monthly/weekly content calendars for social media.

• Create engaging content including posts, captions, images, videos, Reels, Stories, and promotional materials.

• Promote agricultural machinery, products, offers, campaigns, and company activities through social media.

• Coordinate with the Sales and Product teams to collect product information and prepare promotional content.

• Monitor comments, messages, inquiries, and customer engagement across social media platforms.

• Respond to customer queries professionally and ensure proper follow-up with the concerned team when required.

• Develop creative ideas for increasing followers, engagement, reach, leads, and brand awareness.

• Monitor competitors and identify current social media trends, content ideas, and marketing opportunities.

• Manage and monitor paid social media campaigns and advertisements when required.

• Analyze social media performance and prepare regular reports on reach, engagement, followers, leads, and campaign results.

• Track the performance of individual content and campaigns and take necessary steps for improvement.

• Ensure all published content maintains the company`s brand image, quality, and communication standards.

• Coordinate photo/video shooting, product demonstrations, customer testimonials, and other digital content when required.

• Maintain proper records of social media content, campaigns, and performance.

• Perform any other digital marketing and social media-related duties assigned by Management.

Key Focus Areas:

• Social Media Management

• Content Planning & Strategy

• Facebook, Instagram & YouTube Management

• Content Creation & Promotion

• Reels & Short Video Content

• Expert in AI

• Customer Engagement

• Lead Generation

• Brand Awareness

• Team Leader

• Social Media Analytics & Reporting