Content & Digital Lead

Workplace Type

Full-time

Job ID: IJOB202662354

• Lead the organization’s creative direction and digital content strategy, ensuring consistency with brand identity.
• Develop and execute monthly social media and digital content plans across relevant platforms.
• Conceptualize and develop integrated campaigns, creative concepts, and briefs.
• Manage and oversee content across Facebook, Instagram, YouTube, LinkedIn, and other relevant platforms.
• Establish content priorities, production timelines, and publishing schedules.
• Lead and coordinate the work of reporters, designers, photographers/videographers, and video editors.
• Provide clear creative briefs and ensure content meets quality, brand, and communication standards.
• Review and approve final content before publication.
• Monitor content performance, audience engagement, and platform analytics and translate insights into actionable improvements.
• Coordinate digital campaigns and paid media requirements with external agencies and vendors where applicable.
• Manage and deliver digital content requirements for partners and sponsors.
• Stay updated on emerging digital trends, platform developments, content formats, and audience behaviors.