Consumer Product Lead

We're looking for a Consumer Product Lead (Merchandise / Online Store Lead) to grow Duolingo's online store in Japan and build it into a meaningful part of how fans experience our brand. This role is a backfill for the previous head of merch and will focus primarily on the Duolingo Store, while also helping shape pop-ups and potential retail store opportunities. You'll lead merchandising and ecommerce for Japan, with a high bar for quality, localization, and brand fit, while helping Duolingo show up in the real world in ways that feel uniquely delightful and culturally resonant.

Japan is one of Duolingo's most important brand and IP markets, and this role has a real opportunity to build something from the ground up, with the potential for successful playbooks, formats, and learnings from Japan to inform how we scale merchandising globally over time.

This role reports to the Director of Country Marketing, Japan & Korea.

🧠 You will...

• Own the P&L and day-to-day operations of Duolingo's online store in Japan, including demand forecasting, inventory planning, assortment planning, site performance, supply chain, and fulfillment, with a high bar for efficiency and quality
• Own the store as a startup within Japan's marketing org, growing it with an eye toward revenue, ROI, and commercial performance across traffic, conversion, AOV, repeat purchase, and sell-through
• Lead product planning, design direction, and production, from concept through launch, in partnership with Brand, Design, Social, and Operations
• Identify, select, and manage external partners (vendors, manufacturers, agencies) and own those stakeholder relationships end-to-end
• Build the Duolingo Store into an efficient, on-brand marketing channel that deepens fan engagement through product drops, storytelling, and localized execution
• Develop and execute pop-up experiences and help explore future retail store opportunities that bring Duolingo to life in Japan
• Build and test merchandising concepts, product drops, and launch formats in Japan first, developing repeatable systems and playbooks so that what works can be adopted by other markets as we scale our consumer products business globally
• Work closely with the broader marketing team to connect store moments with campaigns, community buzz, and brand storytelling