Brand & Product Marketing

Creativity, hunger, structure, and the kind of taste that makes Atira iconic. We care more about who you are than about your CV. We have hired strong people from non-traditional backgrounds before and will confidently do it again.

That said, here is what we typically see in strong candidates:

• Trained in a high-performing environment. 2+ years as part of a larger marketing or brand team, or under a strong marketing lead, at a startup, scaleup, or agency. You learned the craft from experienced people before owning it alone
• Ownership evidence. You have owned a brand-shaped project end to end: rebuilt a startup's messaging and deck, ran a rebrand or website relaunch, or built a founder's LinkedIn presence to real reach
• Craft. Your portfolio shows crisp writing and strong visual judgment. At Atira we highly value people who have clear opinions and are not afraid to share them!
• Complex B2B exposure. Experience with, or demonstrated affinity for, technical or industrial B2B. You can talk to engineers and buyers without losing them
• Self-directed. Comfortable owning the function alone, setting your own priorities, and shipping without a team
• German + English. Fluent German for DACH industrial buyers and events, excellent English for global content

What you'll get

• Real ownership. You are the first brand hire and build the function from zero. The brand Atira carries into the next hundred hires is the one you built
• Direct line to the founders. You work hands-on with them on positioning and turn founder knowledge into public presence
• Validated traction to work with. Leading industrial customers, several with revenues above €1B, and real stories waiting to be told
• A rebrand to build on. Fully redesigned branding guidelines from our recently completed rebranding exercise with a top-tier brand agency, ready for you to roll out and evolve