Brand Paid Media Manager

We’re looking for a Brand Paid Media Manager to build awareness, shape perception, and introduce our brand to new audiences at scale. You’ll lead top-of-funnel media across channels such as television, podcasts, out-of-home, streaming audio and video, and other high-impact brand placements.

This role blends strategic thinking with hands-on execution. You’ll determine where and how we show up, negotiate and manage media investments, and partner with creative and brand teams to develop campaigns that resonate with technical and business audiences. You’ll also build a rigorous measurement approach that connects brand activity to awareness, consideration, demand, and long-term growth.

The ideal candidate has strong instincts for audience, culture, and creative, paired with the analytical discipline to evaluate performance and make thoughtful investment decisions.

• Develop and execute a top-of-funnel paid media strategy across television, podcasts, out-of-home, streaming, audio, video, sponsorships, and emerging channels
• Own media planning, budgeting, forecasting, and allocation across brand campaigns
• Identify the markets, audiences, programs, creators, and cultural moments where our brand can have the greatest impact
• Manage relationships with media agencies, networks, publishers, podcast partners, and other vendors
• Lead media buying and negotiations, securing effective placements, pricing, added value, and contract terms
• Partner closely with brand, creative, content, communications, and product marketing teams to develop memorable campaign concepts
• Translate campaign strategy into clear creative briefs, channel plans, audience recommendations, and production requirements
• Ensure creative is tailored to each medium while maintaining a consistent brand narrative
• Build testing plans across markets, audiences, messages, formats, frequency, and media mix
• Establish measurement frameworks for brand awareness, consideration, reach, frequency, share of voice, branded search, direct traffic, and downstream demand
• Use brand-lift studies, geographic testing, incrementality analysis, and other methods to evaluate campaign impact
• Monitor campaigns, surface insights, and adjust investment based on performance, audience response, and business priorities
• Communicate campaign plans, results, and recommendations clearly to cross-functional partners and company leadership
• Stay current on shifts in media consumption, advertising technology, measurement, and emerging brand opportunities