Requirements

A strong portfolio of growth and brand design work — paid ads, social campaigns, lifecycle email, campaign systems — that shows both craft and results
Proven strategic concepting ability: you can show campaigns where the idea was yours, not just the execution, and articulate the thinking behind them
Excellent visual design skills with a clear sense of brand, typography, layout, and composition
Hands-on experience designing performance creative at a consumer or prosumer tech company, including working directly with growth or performance marketing teams
Fluency reading creative performance data (CTR, conversion, hook rates) and translating it into design decisions
Ability to work fast, manage a high volume of deliverables across channels, and iterate quickly without dropping the quality bar
Fluency in Figma and the Adobe Creative Suite
An instinct for building repeatable systems — templates, variant frameworks, asset kits — rather than one-off files
5+ years of industry experience
Motion design skills — animated ads, short-form video for social, or After Effects fluency
Familiarity with ad platform specs and constraints (Meta, Google, TikTok, X, YouTube) and how they shape creative decisions
Experience using AI-assisted design and image-generation workflows to scale creative output
Copywriting instincts — you can tighten a headline when there's no writer in the room

Brand Designer, Growth

Summary