Behavioral Communication & Content Designer

Mobile Care Companion (MCC) is Noora Health’s remote, mobile-based extension of the Care Companion Program, supporting families through periodic IVR and WhatsApp messages and medical executive support for inbound queries. By sustaining engagement over time, MCC reinforces key health skills, builds caregiver confidence, and supports better health outcomes.

In Bangladesh, MCC content builds on the health messages and skills introduced through in-person Care Companion Program sessions and is adapted to local health guidelines, care-seeking behaviors, language, and literacy levels. This ensures families receive a consistent and trustworthy experience from the hospital to the home. With MCC currently experiencing high drop-off rates, the Behavioral Communication & Content Designer will play a key role in creating medically accurate, engaging, and easy-to-follow content that keeps families connected and supports them to confidently apply what they learn.

• Apply behavioral science and conversational design to translate medical guidance into clear, engaging communication that supports learning and behavior change, particularly for low-literacy and low-resource users in Bangladesh.
• Translate product strategy, research, medical guidance, and behavioral insights into actionable digital content for MCC.
• Design and write MCC content flows and journeys for IVR and WhatsApp — across text, audio, and assisted interactions — including escalation paths to medical executives.
• Develop and adapt condition-specific content across our core program areas, including:

Non-Communicable Diseases (NCD) care and self-management, General Medicine and Surgery (GeMS), Antenatal Care (ANC), Postnatal Care (PNC)

• Ensure every MCC message aligns tightly with the content, sequencing, and behavior-change goals of the in-person Care Companion Program sessions families have already attended, so the mobile experience feels like a continuation, not a separate program.
• Ground all content in Bangladesh's national health guidelines and protocols (e.g., Ministry of Health and Family Welfare / DGHS guidance on NCD, maternal and newborn health) and keep content current as guidelines evolve.
• Apply behavioral science principles (motivation, friction reduction, habit formation, reinforcement, social norms) to improve engagement and completion, tailored to local context.
• Design for low-literacy and low-resource audiences — using plain-language Bangla, short and simple sentence structures, audio-first and voice-led formats, and visual or numeric cues wherever text may be a barrier.
• Collaborate with Product, UX, Visual Design, and program teams in Bangladesh and globally to ensure content is integrated seamlessly into the product experience.
• Maintain tone, style, consistency, and safety across MCC modules and touchpoints.
• Contribute to content guidelines, templates, and reusable content components for scalable deployment across Bangladesh and other geographies.