[BD] Senior IT Product Marketing Specialist

Company Description

The Bosch Group is a leading global supplier of technology and services. Since the beginning of 2013, its operations have been divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology.

The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth.

Bosch Global Software Technologies Company Limited (BGSV) is 100% owned subsidiary of Robert Bosch GmbH - one of the world’s leading global suppliers of technology and services, offering end-to-end Engineering, IT, and Business Solutions.

Starting its operation from 2010 at Etown 2 in HCMC, BGSV is the first software development center of Bosch in Southeast Asia. BGSV nowadays have over 4,000 associates, with a global footprint and presence in the US, Europe, and the Asia Pacific region.

With our unique ability to offer end-to-end solutions that connect sensors, software, and services, we enable businesses to move from the traditional to digital or improve businesses by introducing a digital element in their products and processes.

Drive Adoption for Global AI Workflow Platforms

Join Bosch Vietnam’s Global Product & Service organization to help shape the future of intelligent workflow platforms used by nearly 500,000 users worldwide. Built on modern Low-Code / No-Code technologies and evolving with AI and GenAI capabilities, our platform powers mission-critical enterprise processes at global scale.

We are looking for a Senior IT Product Marketing Specialist who combines strong product storytelling, adoption strategy, stakeholder engagement, and execution excellence to drive platform awareness, trust, and user adoption globally. This role goes beyond communication — you will help influence product adoption, enable transformation, and build long-term engagement across global stakeholders and internal customers.