B2B Marketing Manager, DACH

About the Team

Like every team at OpenAI, the Marketing team contributes directly to our mission of responsible and widespread AI adoption.

The EMEA B2B Marketing team translates global priorities into regionally relevant programs that drive awareness, consideration, pipeline, adoption, and long-term customer trust. We partner closely with Sales and GTM, Product Marketing, Field and Executive Marketing, Content, Customer Marketing, Partner Marketing, Comms, Events, Marketing Operations, and regional leadership.

DACH is one of OpenAI’s most important markets in EMEA. Our opportunity spans major enterprises and digital natives, ambitious startups, developers, partners, and a highly influential business community navigating the adoption of AI.

You might thrive in this role if you:

• Have 12+ years of experience in integrated B2B, regional, field, demand generation, or account-based marketing, ideally in enterprise technology, cloud, AI, or SaaS.
• Have a proven track record of driving measurable pipeline and revenue impact through integrated B2B marketing programs, ideally within large, complex enterprise sales cycles.
• Have supported high-value products with long sales cycles, multiple decision-makers, and significant commercial scrutiny, and are familiar with engaging senior decision-makers—particularly technical C-suite audiences—throughout complex buying journeys.
• Have held pipeline goals or comparable commercial targets and can clearly demonstrate how your marketing decisions created, influenced, or accelerated revenue opportunities.
• Have partnered closely with enterprise sellers and Sales leadership on account prioritisation, pipeline reviews, opportunity acceleration, executive engagement, and follow-up.
• Have worked closely with Marketing Operations on campaign architecture, segmentation, lead and account processes, measurement, attribution, and performance reporting.
• Are comfortable using pipeline and campaign data to diagnose performance, make trade-offs, and redirect investment—not simply report activity.
• Are a marketing generalist with experience connecting multiple channels into one coherent market plan, rather than operating within a single specialist discipline, and have a strong track record of partnering with consumer marketing leaders to integrate B2B and B2C strategy and activity without blurring ownership.
• Understand DACH enterprise buying dynamics and can translate local customer, industry, cultural, and regulatory context into stronger marketing decisions.
• Can balance local market needs with regional and global priorities, influencing effectively within a matrixed international organisation.
• Are both strategic and hands-on: able to establish direction and operating structure while personally driving high-priority work to completion.
• Bring strong commercial judgement, operational discipline, and the ability to make clear prioritisation decisions when opportunities exceed available capacity.
• Communicate credibly with senior customer decision-makers—particularly technical C-suite audiences—as well as Sales, Marketing, and partner stakeholders.
• Are energised by AI and motivated to help organisations across DACH adopt transformative technology responsibly.
• Are fluent in German and English.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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