B2B Marketing Lead, ANZ

• 10+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial ANZ B2B market experience
• Proven experience driving measurable B2B pipeline and adoption through integrated demand generation, field marketing, events, and content programs
• Proven experience building and executing account-based marketing (ABM) programs for strategic enterprise accounts, with measurable account engagement and pipeline impact
• Proven experience executing integrated marketing programs that translate global or regional campaigns into locally relevant messaging, channels, content, and activation
• Strong understanding of enterprise and mid-market buying dynamics across Australia and New Zealand, including trust, risk, privacy, procurement, partner influence, and stakeholder alignment
• Full professional English fluency with strong writing, editing, and content production judgment for audiences across Australia and New Zealand
• Demonstrated ability to work cross-functionally with Sales, Product Marketing, Comms, Legal, Partnerships, and regional and global teams
• Strong project management skills and proven ability to manage multiple programs, agencies, vendors, budgets, and stakeholders
• Analytical ability to connect marketing activity to pipeline, account engagement, adoption, and business outcomes
• Demonstrated ability to own market strategy and hands-on execution, prioritise investment, and build repeatable marketing capabilities in ambiguous environments
• Strong stakeholder influence and ability to bring local customer and market insight into regional and global planning
• Proven ability to build and execute integrated marketing plans across relevant B2B channels, including brand, digital, and influencer channels
• Experience marketing AI, developer, SaaS, infrastructure, cloud, data, or other technical products
• Familiarity with Salesforce, Marketo, event platforms, and marketing analytics tools
• Partner marketing experience, ideally including partner-led GTM and ecosystem co-marketing in ANZ
• Experience with regulated or trust-sensitive industries such as financial services, healthcare, public sector, education, or professional services
• Experience in startups, high-growth technology companies, or global-local matrix organizations
• An existing network across ANZ enterprise technology, partner, agency, creative, production, or industry communities
• Deep understanding of the business and consumer landscape, cultural context, and media and marketing dynamics across Australia and New Zealand

Why this role matters

ANZ is a strategically important B2B market for OpenAI. The right marketer will build the trust, customer proof, integrated programs, and operating model needed to turn market interest into durable adoption. This role will shape how OpenAI shows up to businesses across Australia and New Zealand at a pivotal moment for AI adoption.