Requirements

8–12+ years in B2B demand generation, including direct experience building and scaling a function from an early stage; B2B SaaS experience required.
Demonstrated record of producing measurable sourced pipeline for sales-assisted SMB/mid-market and/or enterprise motions through ABM, lead generation and nurture.
Proven ability to operate as a peer to Sales and RevOps and to define, defend and improve MQL criteria, scoring, routing, handoffs, SLAs and pipeline commitments.
Hands-on builder and people leader who can personally design and run programs before the team is fully staffed, then recruit, coach and scale the organization.
Strong command of modern MarTech/RevOps systems, attribution and funnel analytics; able to partner on stack and data architecture without depending entirely on others.
Comfortable in a multi-product, multi-BU environment with differing GTM motions; PLG-to-sales-assisted or enterprise experience strongly preferred.
Strong customer and market orientation, executive communication and fluent English; U.S. location preferred, or Western Europe with meaningful U.S. customer exposure and Eastern Time overlap. Regular travel expected.
Bachelor’s degree or equivalent relevant professional experience. Document/workflow software experience is a plus.

B2B Demand Generation Leader

Summary