Associate Director, Influencer & Creator Marketing

We're looking for an Associate Director, Influencer & Creator Marketing to provide hands-on strategic and operational leadership across a portfolio of client accounts. This role combines deep influencer and creator expertise with team leadership, quality control, and senior client counsel - ensuring programs are strategically sharp, operationally sound, and built to deliver measurable business impact.

You'll be serving as the go-to resource for complex strategy, campaign planning, executional challenges, measurement, and executive-ready storytelling. You'll also manage a select book of enterprise-level clients, staying close enough to the work to step in when an account requires senior guidance, stabilization, or escalation support.

As part of Wpromote's Creative organization, you'll help advance an integrated approach to influencer and creator marketing - connecting organic influence, creator content, paid amplification, affiliate and commerce opportunities, experiential moments, analytics, and broader media strategy to drive full-funnel outcomes.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $92,000-$100,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

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Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

• Providing strategic oversight and quality control across a portfolio of influencer and creator accounts, ensuring strategy, execution, measurement, and client communication meet Wpromote's standards.
• Coaching and leading by example, supporting with other team members through account guidance, campaign QAs, and support navigating complex client and executional challenges.
• Potential to directly manage team members, including regular performance conversations, development planning, and career pathing.
• Managing a select book of enterprise-level clients directly, serving as a senior strategic partner and building trusted relationships with client stakeholders.
• Leading the development of full-funnel influencer and creator strategies rooted in client business objectives, audience insights, cultural relevance, creative opportunity, platform behavior, and measurable KPIs.
• Staying hands-on across the campaign lifecycle and stepping in when needed to guide or troubleshoot creator discovery and vetting, outreach, negotiation, contracting, briefing, content review, approvals, launch, optimization, and reporting.
• Overseeing the onboarding of new accounts and major campaign workstreams, ensuring thoughtful staffing, clear ways of working, strong strategic foundations, and a smooth transition into ongoing management.
• Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting recommendations, and strengthening account relationships.
• Using creator, content, audience, media, and business-performance data to identify insights, optimize programs, forecast opportunities, and translate results into clear executive-ready stories.
• Partnering with Paid Social, Performance Creative, Brand and Experiential, Client Strategy, Analytics, Paid Search, Programmatic, Affiliate, and other teams to integrate influencer and creator marketing into broader plans.
• Guiding paid amplification and creator-content integration strategies, including usage rights, allowlisting/partnership ads, creative testing, and the handoff of creator assets into paid media workflows.
• Supporting the operational and financial health of assigned accounts and teams, including scopes, budgets, fee considerations, forecasting, billing inputs, staffing, and utilization.
• Helping evolve influencer and creator best practices, QA processes, measurement approaches, campaign workflows, documentation, and AI-enabled tools that make the practice faster, sharper, and more scalable.
• Maintaining and refining knowledge-management infrastructure, including training materials, onboarding resources, templates, and process documentation.
• Leading trainings and internal discussions, contributing to thought leadership, and participating in internal or public speaking opportunities.
• Identifying critical client, campaign, or team issues and escalating them to leadership in a timely, solutions-oriented way.
• Partnering with sales and client-growth teams on audits, decks, scopes, pitches, and expansion opportunities for prospective and existing clients.
• Participating in select client meetings, productions, activations, or team gatherings; occasional travel may be required.