Develop and manage institutional sales within the assigned territory to achieve business growth and revenue targets. Identify potential clients and explore new business opportunities to expand the company's institutional customer base. Build and maintain strong, long-term relationships with corporate clients, educational institutions, healthcare organizations, government entities, and other key stakeholders. Achieve assigned sales targets by implementing effective sales strategies and maintaining regular customer engagement. Ensure timely collection of outstanding payments while maintaining healthy business relationships with clients. Coordinate with the Sales, Operations, Supply Chain, and Customer Service teams to ensure accurate order processing, timely delivery, and customer satisfaction. Conduct regular market visits to gather customer feedback, monitor competitor activities, and identify emerging market trends. Prepare sales forecasts, market intelligence reports, and business performance updates for management. Represent the company professionally during client meetings, presentations, negotiations, and business development activities. Perform any additional responsibilities assigned by management to support departmental and organizational objectives.