Assistant Manager - Digital Marketing (SEO & Social Media)

Search Engine Optimization (SEO)

• Execute end-to-end On-Page, Off-Page, and Technical SEO strategies to improve organic rankings for B2B software products (ERP, HRIS, etc.).
• Perform regular keyword research, competitive analysis, and content gap discovery.
• Conduct website audits, fix crawl errors, optimize site speed, meta tags, structured data, and internal linking structures.
• Track, analyze, and report site analytics using tools like Google Analytics 4, Google Search Console.

Social Media Management & Brand Engagement

• Manage, maintain, and grow Company official social media platforms (LinkedIn, Facebook, YouTube, etc.).
• Plan, execute, and maintain an engaging content calendar tailored for target B2B audiences and corporate decision-makers.
• Monitor channel analytics, community interactions, inbox queries, and comments to foster strong online engagement.
• Graphic design and content writing to produce eye-catching banners, promotional posts, short videos, and tech-focused content.

Performance Marketing & Campaign Execution

• Plan and manage paid promotional campaigns (Meta Ads, LinkedIn Ads, Google Ads) when required to generate qualified sales leads.