Assistant Manager / Deputy Manager - Marketing & Insight

Company Overview: Billion10 Communications Limited is a leading Bangladeshi technology and consumer electronics manufacturer under the EBS Group, committed to delivering innovative, high-quality, and affordable smart devices for the local and international markets. With modern manufacturing facilities, advanced R&D capabilities, and a strong nationwide distribution network, the company focuses on driving technological innovation while supporting the vision of "Made in Bangladesh."

One of its flagship brands, Geo Mobile Phone, offers a wide range of feature phones, smartphones, accessories, and smart devices designed to meet the evolving needs of Bangladeshi consumers. Through continuous innovation, extensive dealer partnerships, and reliable after-sales service, Geo has established a growing presence across the country.

Position Summary: The Assistant Manager / Deputy Manager – Marketing & Insight will be responsible for developing and executing integrated marketing strategies, strengthening brand positioning, analyzing market trends, generating consumer insights, and ensuring effective implementation of ATL, BTL, and digital marketing initiatives.

The incumbent will work closely with Sales, Product, Commercial, and external agencies to enhance brand visibility, customer engagement, and business performance.

Key Responsibilities:

1.      Strategic Marketing & Brand Management

• Develop and execute annual marketing and branding strategies aligned with business objectives.
• Prepare and manage marketing calendars, campaign plans, and promotional roadmaps.
• Build and strengthen the brand positioning of Geo Mobile Phone across all customer segments.
• Ensure consistent brand identity and communication across all channels.
• Identify new market opportunities and recommend strategic marketing initiatives.

2.      Marketing Campaign Management

·      Plan, execute, and monitor:

• ATL Campaigns
• BTL Activities
• Digital Marketing Campaigns
• Retail Branding
• Product Launch Campaigns
• Trade Marketing Support Programs
• Coordinate with advertising agencies, creative partners, media agencies, event organizers, and production vendors.
• Monitor campaign effectiveness and optimize performance through measurable KPIs.

3.      Market Research & Consumer Insight

• Conduct market research and competitor analysis.
• Analyze customer behavior, market trends, pricing, and product performance.
• Gather consumer insights through surveys, field visits, and market intelligence.
• Prepare analytical reports to support business decisions and product development.
• Monitor industry developments and emerging consumer trends.

4.      Product Marketing

• Support product launch planning and Go-to-Market (GTM) execution.
• Develop product positioning, value propositions, and communication strategies.
• Collaborate with Product and Sales teams to ensure successful market penetration.
• Monitor product lifecycle and recommend improvements based on market feedback.

5.      Digital & Social Media Marketing

• Support digital branding initiatives across various online platforms.
• Monitor digital campaign performance and customer engagement metrics.
• Coordinate with digital agencies for content planning and campaign execution.
• Recommend innovative digital marketing ideas to improve brand awareness.

6.      Retail Branding & Visibility

• Ensure effective branding across retail outlets, dealer points, and experience centers.
• Plan POSM development and deployment.
• Monitor visibility standards and merchandising effectiveness nationwide.

7.      Performance Analysis & Reporting

• Measure ROI of marketing initiatives.
• Prepare monthly marketing performance reports.
• Present market insights and campaign evaluations to management.
• Recommend continuous improvements based on data-driven analysis.

8.      Cross-functional Collaboration

• Work closely with:
• Sales
• Product Development
• Commercial
• Supply Chain
• Customer Service
• Finance & HR

Support business growth through integrated marketing initiatives.