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Smart Electronics Ltd (Sony Smart), A Concern of Smart Technologies (BD) Ltd
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5–10 years of relevant experience in Digital Marketing, preferably in consumer electronics, retail, FMCG, technology, or other consumer-facing industries.
Candidates with strong hands-on experience in performance marketing and digital campaign management will be preferred.
Strong knowledge of Meta Ads, Google Ads, YouTube Ads, SEO, Google Analytics, and social media marketing.
Strong understanding of digital marketing funnel, lead generation, conversion optimization, and remarketing.
Excellent content planning and campaign management skills.
Strong analytical and reporting skills.
Good communication, negotiation, coordination, and presentation skills.
Ability to manage multiple campaigns and deadlines simultaneously.
Creative mindset with a strong understanding of consumer behavior.
Proficiency in MS Office / Google Workspace and digital marketing analytics tools.
Job Summary:
The Assistant Manager / Deputy Manager – Digital Marketing will be responsible for planning, executing, and optimizing SONY-SMART`s digital marketing activities across social media, search engines, websites, e-commerce platforms, and other digital channels. The role will focus on strengthening brand visibility, increasing customer engagement, generating qualified leads, driving sales, and communicating SONY-SMART`s Genuine-Five Policy effectively to consumers.
Key Responsibilities:
1. Digital Marketing Strategy
Develop and implement comprehensive digital marketing strategies aligned with SONY-SMART`s overall business and brand objectives.
Plan monthly and quarterly digital marketing campaigns for products, seasonal promotions, new launches, and corporate initiatives.
Identify emerging digital trends, platforms, technologies, and consumer behavior to improve marketing effectiveness.
2. Social Media Management
Develop and execute content strategies for Facebook, Instagram, YouTube, TikTok, LinkedIn, and other relevant platforms.
Manage the social media content calendar, ensuring consistent and engaging brand communication.
Coordinate with creative, video, product, and sales teams to develop high-quality digital content.
Monitor comments, messages, reviews, and customer feedback and ensure timely response through the appropriate team.
3. Digital Advertising & Performance Marketing
Plan, launch, monitor, and optimize paid campaigns across Meta, Google, YouTube, TikTok, and other relevant digital platforms.
Manage campaign budgets and optimize CPC, CPM, CTR, CPL, conversion rate, ROAS, and overall campaign ROI.
Conduct audience segmentation, retargeting, A/B testing, and campaign optimization.
Generate qualified leads and support showroom, dealer, e-commerce, and corporate sales through digital campaigns.
4. SEO & Website Management
Develop and implement SEO strategies to improve website visibility and organic traffic.
Coordinate website content, product pages, landing pages, promotional banners, and campaign updates.
Monitor website traffic, search rankings, user behavior, and conversion performance.
Work with technical teams/agencies to improve website performance and user experience.
5. Content & Brand Communication
Develop compelling digital content highlighting SONY-SMART products, features, offers, services, and customer benefits.
Ensure all digital communication reflects the brand`s positioning and Genuine-Five Policy: Genuine Product, Genuine Price, Genuine Service, Genuine Care, and Genuine Passion.
Maintain consistency in brand tone, visual identity, messaging, and promotional communication across digital channels.
Support product launches through integrated digital campaigns.
6. Online News Portal & Digital Media Management
Coordinate with leading online news portals, digital media platforms, and online publications for brand campaigns, product launches, promotional activities, corporate news, and press releases.
Plan and execute online media campaigns, sponsored content, advertorials, banner advertisements, and promotional publications.
Maintain relationships with online news portals, digital media representatives, journalists, and relevant media partners.
Coordinate the publication of SONY-SMART product news, corporate announcements, product launches, showroom activities, offers, and brand initiatives across relevant online media.
Monitor online media coverage, brand mentions, campaign performance, and competitor activities.
Evaluate media performance and prepare reports on reach, engagement, traffic, and campaign effectiveness.
7. Influencer & KOL Marketing
Identify and coordinate with relevant influencers, content creators, reviewers, and Key Opinion Leaders (KOLs).
Develop influencer campaigns for product awareness, launches, reviews, and promotional activities.
Evaluate influencer performance and campaign ROI.
8. Analytics & Reporting
Track and analyze digital marketing performance using Google Analytics, Meta Business Suite, Google Ads, Search Console, and other relevant tools.
Prepare weekly/monthly digital marketing performance reports for management.
Analyze customer engagement, traffic, leads, conversions, sales contribution, and campaign ROI.
Provide data-driven recommendations for improving future campaigns.
9. E-commerce & Lead Generation
Support digital sales and e-commerce activities through targeted campaigns and promotional initiatives.
Develop lead-generation campaigns for consumer, dealer, and corporate customers.
Coordinate with sales teams to ensure proper follow-up and conversion of digital leads.
Monitor the complete digital customer journey from awareness to conversion.
10. Campaign & Event Support
Develop digital campaigns for showroom promotions, product launches, dealer conferences, corporate events, festivals, and special occasions.
Coordinate online and offline marketing activities to ensure integrated brand communication.
Support live streaming, product demonstrations, digital activations, and online promotional events.
11. Team & Agency Management
Supervise and guide digital marketing executives and team members.
Coordinate with external digital agencies, media buying agencies, creative agencies, influencers, and production houses.
Brief agencies and internal teams regarding campaign objectives, target audiences, content requirements, and KPIs.
Ensure campaigns and creative materials are delivered within deadlines and approved budgets.
Work at office
Full time
Dhaka
Applications for this job are handled on the company's own website.
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