Central Lead Management & Governance:
- Ensure 100% capture, verification, categorization, CRM entry, and allocation of leads from all channels and maintain distribution of qualified leads.
- Monitor lead response time, customer contact and lead ageing to ensure efficient lead handling.
- Participate in weekly and monthly Business Review Meeting (BRM), present central lead status and drive initiatives for lead conversion and achieve business target as per ABP.
Lead Nurturing & Sales Conversion:
- Manage the complete lead lifecycle from MGL/SGL to MQL/SQL, MQL/SQL to project visit, visit to price offer & booking, and sales conversion.
- Ensure timely follow-ups, lead nurturing, reactivation of inactive and junk leads, revalidate potential prospect, and proper closure of lost/unqualified leads.
- Develop strategies to improve lead quality and ensure sales target achievement though lead conversion.
CRM Analytics & Reporting:
- Ensure CRM discipline, data accuracy, timely updates, follow-up compliance, and effective lead tracking.
- Analyze lead performance by project, product and source to identify conversion opportunities.
- Prepare and present accurate daily, weekly, and monthly lead reports to management.
Coordination with Sales & Marketing Team:
- Work closely with Sales and Marketing department to improve lead quality.
- Ensure on time support to sales team and generate targeted amount of sales conversion.
- Provide insights on lead trends, campaign effectiveness, and sales conversion rate to management.
Process Improvement & Development:
- Conduct regular reviews, and implement corrective actions for effective lead management.
- Assist in CRM automation, process improvement, lead management, and operational efficiency.
- Provide training on CRM, lead nurturing, customer handling, product knowledge, and sales coordination.
