Advertising Auditor (PPC)

Account Management

• Conduct proactive daily audits of assigned PPC accounts, ensuring adherence to MAG's standards.
• Audit accounts for inefficiencies, identifying gaps in performance, wasted spend, and missed opportunities.
• Rover across accounts to support PPC Specs by auditing, optimizing, and providing actionable insights.
• Manage accounts in accordance with client milestones, focusing on:
• Segmentation
• Negotiations
• Search term utilization
• Coordination with PPC and SEO team
• Providing recommendations to Brand Management for conversions or account health issues affecting PPC performance.
• Identify sales trends and drop-offs daily, prescribe necessary actions, conduct audits, and provide detailed write-ups to Brand Management

Asana Updates

• Post proactive updates in Asana every four hours, detailing actions taken.
• Assign tasks back to PPC specialists promptly upon completion.
• If reassignment is not immediate, post an action plan and estimated timeline for completion.

Compliance with MAG Standards

• Ensure the use of MAG standards in daily account actions and milestones.
• Communicate with Brand Management as needed to gain a comprehensive understanding of the client's story and goals before initiating work on the account.

Reporting and Communication

• Provide daily progress reports, emphasizing proactive audit findings and actions taken.
• Collaborate with the PPC and SEO teams, sharing insights and coordinating efforts for optimal account management.
• Communicate effectively with Brand Management, providing a holistic overview of client needs and goals

Training and Coaching

• Coach and train PPC Specs on improvements, optimization strategies, and performance enhancements.
• Support skill development through hands-on guidance and structured feedback.
• Lead or assist in training sessions focused on improving PPC execution and audit quality.

Continuous Learning

• Identify gaps in workflows and improve processes to enhance efficiency.
• Recommend and implement process improvements across PPC auditing and account management.
• Help standardize auditing practices and improve operational efficiency across accounts.

Sales Retention Strategies

• Implement daily actions to optimize account performance, following the outlined standards.
• Collaborate with the team to address and resolve any issues impacting PPC performance promptly.

Quality Assurance

• Conduct daily quality checks on deliverables, ensuring they align with MAG's standards and client expectations.
• Provide detailed write-ups to Brand Management on any account health issues affecting PPC performance.

Problem Account Management

• Identify and address account issues promptly, collaborating with the team for effective solutions.
• Maintain a proactive approach to managing client needs, ensuring satisfaction and retention

Collaboration and Liaison

• Liaise with colleagues at MAG daily to coordinate efforts in serving clients effectively.
• Collaborate with the team to address and resolve issues promptly, fostering a culture of teamwork.