Bachelor’s degree in Marketing, Business, or a related field is preferred but not mandatory. Skills, experience, and proven expertise will be given priority.
Minimum 4 years of hands-on experience in ad operations, with strong expertise in app user acquisition and monetization.
In-depth knowledge of Meta Ads Manager, TikTok Ads, Google Ads, and other relevant advertising platforms.
Proven track record of successfully managing large-scale app marketing campaigns.
Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
Experience with ad placement strategies for app monetization, including in-app advertising.
Excellent organizational, communication, coordination, and teamwork skills.
Strong understanding of digital advertising performance metrics and KPIs.
Passion for staying updated with the fast-changing digital advertising and app monetization landscape.

Develop, implement, and optimize advertising campaigns on platforms such as Meta, TikTok, Google Ads, and other relevant networks.
Analyze campaign performance data to maximize ROI and ensure that key performance indicators (KPIs) are achieved.
Collaborate with product and marketing teams to align advertising strategies with app growth and monetization objectives.
Monitor and manage app ad placements to ensure compliance with platform guidelines and industry best practices.
Conduct A/B testing of ad creatives, placements, targeting, and campaign strategies to identify high-performing approaches.
Stay updated on industry trends, platform updates, emerging advertising tools, and changes in digital advertising practices.
Prepare detailed campaign performance reports, insights, and actionable recommendations for stakeholders.
Coordinate with third-party ad networks and advertising partners to explore new opportunities for campaign growth and scalability.

AD Operations Specialist

Summary