We are looking for a strategic, innovative, and results-driven Brand & Business Development Manager to lead brand growth, new product development, market expansion, and integrated marketing initiatives while driving sustainable business growth. Key Responsibilities Develop and implement comprehensive brand strategies to strengthen market presence, enhance brand equity, and achieve business objectives. Lead New Product Development (NPD) initiatives, including market research, product concept development, positioning, launch planning, commercialization, and post-launch performance evaluation. Identify new business opportunities and implement market expansion strategies by exploring new customer segments, sales channels, and geographic markets. Prepare and execute strategic business development plans to increase revenue, market share, and long-term profitability. Plan, manage, and execute integrated marketing campaigns to maximize brand awareness, customer engagement, and product sales. Develop channel-specific marketing strategies for HORECA (Hotels, Restaurants & Cafés), Modern Trade, General Trade, and Institutional Sales . Collaborate closely with the Sales, Trade Marketing, Research & Development (R&D), Production, Supply Chain, and Finance teams to ensure successful product launches and business growth. Conduct market research and analyze consumer behavior, competitor activities, industry trends, and emerging opportunities to support strategic decision-making. Manage brand communication, advertising, ATL/BTL campaigns, promotional activities, digital marketing initiatives, and marketing budgets. Build and maintain strong relationships with distributors, key business partners, modern trade chains, institutional clients, HORECA customers, and other strategic stakeholders. Monitor marketing effectiveness through KPIs, sales performance analysis, ROI measurement, and market intelligence reports, recommending improvements where necessary. Prepare business reports, marketing presentations, sales forecasts, and strategic recommendations for senior management. Ensure all branding, communication, and marketing activities remain consistent with the company's vision, brand guidelines, and business objectives. Stay updated with the latest market trends, consumer insights, and industry best practices to drive innovation and competitive advantage. Perform any other brand management and business development responsibilities assigned by management.