Research
Specialisations
- Marketing
- Organizational Behavior and Human Resource Management
- Sociology and Political Science
- Management of Technology and Innovation
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Management and Marketing Education
- Publications
- 61
- Citations
- 2.4K
- h-index
- 22
- Papers, last 3 years
- 4
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