Research
Specialisations
- Sociology and Political Science
- Marketing
- Management of Technology and Innovation
Research topics
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
- Digital Innovation in Industries
- Sustainability and Innovation in Business
- Environmental Sustainability in Business
- Publications
- 123
- Citations
- 2.5K
- h-index
- 22
- Papers, last 3 years
- 7
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