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Business, Management and Accounting

Agus Hermawan

Universitas Islam Nusantara

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Research

Specialisations

  • Marketing
  • Demography
  • Organizational Behavior and Human Resource Management

Research topics

  • Consumer Behavior and Marketing Influence
  • SMEs Development and Digital Marketing
  • Customer Service Quality and Loyalty
  • Consumer Retail Behavior Studies
  • Marketing and Advertising Strategies
Publications
390
Citations
662
h-index
12
Papers, last 3 years
3

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Agus Hermawan — Universitas Islam Nusantara