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Business, Management and Accounting

Ni Nyoman Kerti Yasa

Udayana University

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Research

Specialisations

  • Marketing
  • Demography
  • Organizational Behavior and Human Resource Management
  • Information Systems and Management
  • Sociology and Political Science

Research topics

  • Consumer Behavior and Marketing Influence
  • SMEs Development and Digital Marketing
  • Customer Service Quality and Loyalty
  • Technology Adoption and User Behaviour
  • Digital Marketing and Social Media
Publications
260
Citations
2.4K
h-index
25
Papers, last 3 years
2

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Ni Nyoman Kerti Yasa — Udayana University