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Business, Management and Accounting

Muji Gunarto

Universitas Bina Darma

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Research

Specialisations

  • Marketing
  • Human Factors and Ergonomics
  • Sociology and Political Science
  • Demography
  • Organizational Behavior and Human Resource Management

Research topics

  • Consumer Behavior and Marketing Influence
  • Employee Performance and Management
  • Digital Marketing and Social Media
  • SMEs Development and Digital Marketing
  • Customer Service Quality and Loyalty
Publications
171
Citations
419
h-index
9
Papers, last 3 years
6

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Muji Gunarto — Universitas Bina Darma