Research
Specialisations
- Marketing
- Human Factors and Ergonomics
- Sociology and Political Science
- Demography
- Organizational Behavior and Human Resource Management
Research topics
- Consumer Behavior and Marketing Influence
- Employee Performance and Management
- Digital Marketing and Social Media
- SMEs Development and Digital Marketing
- Customer Service Quality and Loyalty
- Publications
- 171
- Citations
- 419
- h-index
- 9
- Papers, last 3 years
- 6
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