Research
Specialisations
- Marketing
- Demography
- Management of Technology and Innovation
- Human Factors and Ergonomics
- Sociology and Political Science
Research topics
- Consumer Behavior and Marketing Influence
- SMEs Development and Digital Marketing
- Entrepreneurship Studies and Influences
- Employee Performance and Management
- Digital Marketing and Social Media
- Publications
- 72
- Citations
- 786
- h-index
- 7
- Papers, last 3 years
- 2
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