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Business, Management and Accounting

Ana Valenzuela

Universitat Ramon Llull

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Research

Specialisations

  • Marketing
  • Social Psychology
  • Sociology and Political Science
  • Safety Research

Research topics

  • Consumer Behavior in Brand Consumption and Identification
  • Cultural Differences and Values
  • Digital Marketing and Social Media
  • Experimental Behavioral Economics Studies
  • Social and Intergroup Psychology
Publications
73
Citations
2.8K
h-index
19
Papers, last 3 years
14

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Ana Valenzuela — Universitat Ramon Llull