Research
Specialisations
- Sociology and Political Science
- Marketing
- Strategy and Management
- Organizational Behavior and Human Resource Management
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Innovation and Knowledge Management
- Customer Service Quality and Loyalty
- Publications
- 218
- Citations
- 2.1K
- h-index
- 23
- Papers, last 3 years
- 18
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