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Business, Management and Accounting

Jihad Mohammad

UCSI University

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Research

Specialisations

  • Marketing
  • Management, Monitoring, Policy and Law
  • Sociology and Political Science
  • Accounting

Research topics

  • Environmental Sustainability in Business
  • Consumer Behavior in Brand Consumption and Identification
  • Environmental Education and Sustainability
  • Digital Marketing and Social Media
  • Islamic Finance and Banking Studies
Publications
119
Citations
3K
h-index
31
Papers, last 3 years
11

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