Research
Specialisations
- Sociology and Political Science
- Marketing
- Information Systems and Management
Research topics
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
- Consumer Behavior and Marketing Influence
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Publications
- 48
- Citations
- 2.3K
- h-index
- 13
- Papers, last 3 years
- 4
Members only · Free to join
Sign in to see the full profile
See their grants, open positions in their group, career history and colleagues — everything you need before you write to them.
- Research funding
Free forever No credit card 30-second sign-up