Research
Specialisations
- Marketing
- Strategy and Management
- Sociology and Political Science
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Sustainable Supply Chain Management
- Consumer Retail Behavior Studies
- Digital Marketing and Social Media
- Publications
- 76
- Citations
- 3K
- h-index
- 19
- Papers, last 3 years
- 10
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