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Decision Sciences

Alain Yee‐Loong Chong

University of Nottingham Ningbo China

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Research

Specialisations

  • Information Systems and Management
  • Sociology and Political Science
  • Organizational Behavior and Human Resource Management
  • Management Information Systems
  • Strategy and Management

Research topics

  • Technology Adoption and User Behaviour
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Quality and Supply Management
  • Sustainable Supply Chain Management
Publications
187
Citations
17.6K
h-index
65
Papers, last 3 years
17

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Alain Yee‐Loong Chong — University of Nottingham Ningbo China