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Business, Management and Accounting

I Gusti Ayu Ketut Giantari

Udayana University

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Research

Specialisations

  • Marketing
  • Organizational Behavior and Human Resource Management
  • Demography
  • Information Systems and Management
  • Sociology and Political Science

Research topics

  • Consumer Behavior and Marketing Influence
  • Customer Service Quality and Loyalty
  • SMEs Development and Digital Marketing
  • Technology Adoption and User Behaviour
  • Digital Marketing and Social Media
Publications
191
Citations
1.5K
h-index
19
Papers, last 3 years
7

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I Gusti Ayu Ketut Giantari — Udayana University