Research
Specialisations
- Marketing
- Information Systems and Management
- Organizational Behavior and Human Resource Management
Research topics
- Consumer Behavior and Marketing Influence
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Publications
- 136
- Citations
- 531
- h-index
- 9
- Papers, last 3 years
- 5
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