Research
Specialisations
- Sociology and Political Science
- Strategy and Management
- Marketing
- Organizational Behavior and Human Resource Management
Research topics
- Digital Marketing and Social Media
- International Business and FDI
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Customer Service Quality and Loyalty
- Publications
- 112
- Citations
- 4K
- h-index
- 30
- Papers, last 3 years
- 6
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