Research
Specialisations
- Marketing
- Social Psychology
- Physical Therapy, Sports Therapy and Rehabilitation
- Gender Studies
- Sociology and Political Science
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Motivation and Self-Concept in Sports
- Physical Education and Pedagogy
- Sports, Gender, and Society
- Digital Marketing and Social Media
- Publications
- 37
- Citations
- 602
- h-index
- 12
- Papers, last 3 years
- 11
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