Research
Specialisations
- Sociology and Political Science
- Information Systems and Management
- Organizational Behavior and Human Resource Management
- Artificial Intelligence
Research topics
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Sentiment Analysis and Opinion Mining
- Impact of Technology on Adolescents
- Publications
- 265
- Citations
- 8.3K
- h-index
- 50
- Papers, last 3 years
- 61
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