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Social Sciences

Aikaterini Vassilikopoulou

Athens University of Economics and Business

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Research

Specialisations

  • Communication
  • Sociology and Political Science
  • Marketing
  • Organizational Behavior and Human Resource Management
  • Information Systems and Management

Research topics

  • Public Relations and Crisis Communication
  • Diverse Aspects of Tourism Research
  • Consumer Behavior in Brand Consumption and Identification
  • Customer Service Quality and Loyalty
  • Ethics in Business and Education
Publications
24
Citations
541
h-index
12
Papers, last 3 years
3

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Aikaterini Vassilikopoulou — Athens University of Economics and Business