Research
Specialisations
- Marketing
- Organizational Behavior and Human Resource Management
- Management of Technology and Innovation
Research topics
- Consumer Behavior and Marketing Influence
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Entrepreneurship Studies and Influences
- Publications
- 120
- Citations
- 718
- h-index
- 16
- Papers, last 3 years
- 4
Members only · Free to join
Sign in to see the full profile
See their grants, open positions in their group, career history and colleagues — everything you need before you write to them.
- Research funding
- Similar professors
Free forever No credit card 30-second sign-up