Research
Specialisations
- Sociology and Political Science
- Marketing
- Organizational Behavior and Human Resource Management
- Information Systems and Management
Research topics
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Publications
- 225
- Citations
- 11.9K
- h-index
- 50
- Papers, last 3 years
- 22
Members only · Free to join
Sign in to see the full profile
See their grants, open positions in their group, career history and colleagues — everything you need before you write to them.
- Research funding
- Affiliations
Free forever No credit card 30-second sign-up