Research
Specialisations
- Marketing
- Organizational Behavior and Human Resource Management
- Sociology and Political Science
Research topics
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Consumer Market Behavior and Pricing
- Digital Marketing and Social Media
- Publications
- 367
- Citations
- 64.7K
- h-index
- 105
- Papers, last 3 years
- 50
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