Research
Specialisations
- Marketing
- Demography
- Organizational Behavior and Human Resource Management
Research topics
- Consumer Behavior and Marketing Influence
- Consumer Retail Behavior Studies
- SMEs Development and Digital Marketing
- Customer Service Quality and Loyalty
- Consumer Market Behavior and Pricing
- Publications
- 144
- Citations
- 818
- h-index
- 14
- Papers, last 3 years
- 24
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