Research
Specialisations
- Marketing
- Information Systems and Management
- Organizational Behavior and Human Resource Management
- Sociology and Political Science
Research topics
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Publications
- 89
- Citations
- 3.2K
- h-index
- 23
- Papers, last 3 years
- 5
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