Research
Specialisations
- Information Systems and Management
- Sociology and Political Science
- Marketing
- Strategy and Management
Research topics
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Organizational Leadership and Management Strategies
- Publications
- 90
- Citations
- 2.3K
- h-index
- 21
- Papers, last 3 years
- 12
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