Research
Specialisations
- Marketing
- Organizational Behavior and Human Resource Management
- Strategy and Management
- Social Psychology
- Sociology and Political Science
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- International Business and FDI
- Cultural Differences and Values
- Digital Marketing and Social Media
- Publications
- 278
- Citations
- 37.8K
- h-index
- 80
- Papers, last 3 years
- 14
Research funding
No grant found in the public NSF, NIH or UKRI records we check. Many professors are funded from sources those records do not cover — their own page usually lists them.
Affiliations
- 1994 – nowUniversity of Vienna
- 2006 – nowVienna University of Economics and Business
- 2013 – nowDiplomatic Academy of Vienna
- 1990 – 2014Swansea University
- 1990 – 2014University of Wales
- 1997 – 2014Loughborough University
From the institutions named on their papers.
