Research
Specialisations
- Marketing
- Organizational Behavior and Human Resource Management
- Strategy and Management
- Social Psychology
- Sociology and Political Science
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- International Business and FDI
- Cultural Differences and Values
- Digital Marketing and Social Media
- Publications
- 278
- Citations
- 37.8K
- h-index
- 80
- Papers, last 3 years
- 14
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