Research
Specialisations
- Marketing
- Sociology and Political Science
- Information Systems and Management
- Organizational Behavior and Human Resource Management
- Social Psychology
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Cultural Differences and Values
- Publications
- 66
- Citations
- 2.3K
- h-index
- 12
- Papers, last 3 years
- 7
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