Research
Specialisations
- Information Systems and Management
- Sociology and Political Science
- Organizational Behavior and Human Resource Management
- Information Systems
- Marketing
Research topics
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Cloud Computing and Resource Management
- Consumer Behavior in Brand Consumption and Identification
- Publications
- 28
- Citations
- 1.5K
- h-index
- 12
- Papers, last 3 years
- 8
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