Research
Specialisations
- Marketing
- Management of Technology and Innovation
- Organizational Behavior and Human Resource Management
- Demography
Research topics
- Consumer Behavior and Marketing Influence
- Entrepreneurship Studies and Influences
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- SMEs Development and Digital Marketing
- Publications
- 146
- Citations
- 728
- h-index
- 9
- Papers, last 3 years
- 2
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