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Business, Management and Accounting

Christina Whidya Utami

Universitas Ciputra

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Research

Specialisations

  • Marketing
  • Management of Technology and Innovation
  • Organizational Behavior and Human Resource Management
  • Demography

Research topics

  • Consumer Behavior and Marketing Influence
  • Entrepreneurship Studies and Influences
  • Customer Service Quality and Loyalty
  • Consumer Retail Behavior Studies
  • SMEs Development and Digital Marketing
Publications
146
Citations
728
h-index
9
Papers, last 3 years
2

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Christina Whidya Utami — Universitas Ciputra