Research
Specialisations
- Marketing
- Organizational Behavior and Human Resource Management
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Behavior and Marketing Influence
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Publications
- 101
- Citations
- 4.9K
- h-index
- 32
- Papers, last 3 years
- 3
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