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Social Sciences

Chih-Hsing Sam Liu

Ming Chuan University

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Research

Specialisations

  • Sociology and Political Science
  • Strategy and Management
  • Organizational Behavior and Human Resource Management
  • Marketing

Research topics

  • Diverse Aspects of Tourism Research
  • Innovation and Knowledge Management
  • Customer Service Quality and Loyalty
  • Consumer Behavior in Brand Consumption and Identification
  • Environmental Sustainability in Business
Publications
240
Citations
7.4K
h-index
49
Papers, last 3 years
6

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Chih-Hsing Sam Liu — Ming Chuan University